Be authentic and keep the brand message in line with all of your other professional marketing materials, but realize that LinkedIn is a platform designed for interaction. Show them your personality and give them a chance to get to know you. The summary section is your opportunity to showcase the good stuff about you, with your target audience in mind. For example: ‘I have helped more than 550 students learn a second language’ or ‘With my strategic planning, I raised $20,000 for a non-profit.’ Be Warm and Welcoming Hiring managers love numbers! When possible, include numbers and statistics that prove success. The more specific you can be about what sets you apart from the competition, the better. It is critically important that your headline field describe your personal brand rather than simply stating your job title, and make sure your profile is about your accomplishments in each of your jobs rather than just listing the positions you’ve held. Not sure what “appropriately professional” means? Take a look around at what the people in your target company, industry sector, or business level are wearing. Choose a Great PhotoĬhoose a clear, friendly, and appropriately professional image.
So, don’t get lazy-fill out every single section of your profile. It’s also important after a recruiter has found you and decided to click on your profile: He or she wants to know what your skills are, where you’ve worked, and what people think of you. Simply put, the more complete your profile, the better the odds that recruiters will find you in the first place. So, if you’re a job seeker and don’t already have an up-to-date profile page on LinkedIn, you need to take care of that as soon as you read these tips below. In fact, according to an article on CNBC, an estimated 95% of recruiters use LinkedIn to find candidates and the site is considered “the best consistent source of quality candidates online.” Now, in 2019, if you are a professional and don’t have a LinkedIn account, then you are seriously, as they say, “missing the boat.” By 2013, LinkedIn had 225 million members with a growth rate of 2 members every second. But, as LinkedIn added more functions and the ability for companies to advertise and promote, the platform slowly began to take off. On some days there were only 20 sign-ups total.
The website seemed like a way to connect with colleagues, but others thought it might be a dating site.
When LinkedIn first came on the scene in 2003, people weren’t sure what to make of it. Though LinkedIn has become one of the world’s largest professional networking sites, it didn’t start out that way.
CREATE A LINKEDIN ACCOUNT FREE
It is free to join but there is also a premium service available that provides access to a number of different features. The profile pages are set up in a similar way as a resume where users can list their skills, provide career summaries and display their employment and education histories. LinkedIn is a social media platform that provides connections to professionals. With hiring managers and recruiters utilizing social media more and more these days, it’s just as essential to have a top-notch LinkedIn profile as it is to have a stellar resume.
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