“It’s one of those up-and-coming flavors. “Even the name dragon fruit sounds magical,” Binion says. The company also says customers can enjoy a creamier version of the beverage by requesting coconut milk instead of water, which they call the “Dragon Drink.” Starbucks does not release figures for seasonal drinks revenues. The Pumpkin Spice Latte is also a seasonal staple that brings increased sales into December. Last April, Starbucks had a major hit with the Unicorn Frappuccino drink, which changed flavors as it was mixed. And now there’s an icy twist with new Frozen Lemonade Starbucks Refreshers® beverages, available in stores in the U.S. Limited-offers and seasonal drinks have been successful in the past. Starbucks also announced a plan to cut back on limited-time offerings by 30%. “Starbucks does an excellent job at limited time offerings and getting consumers excited about products that are very much in the now and speak to current aspirations in the market place,” says Melissa Abbott, vice president of culinary insights at Hartman Group, a restaurant industry consulting firm. Brewer says the company wants to invest in cold beverage innovation and focus on afternoon products, noting the near $5 billion in cold beverage sales from last year, according to Food Business News.
You can find it on Amazon or health food stores. Add the lemonade and mango puree and whisk again. INGREDIENT NOTES Dragon fruit power- Also known as Pitaya powder, this powder adds a beautiful color to this drink. Jat 3:10 PM After announcing plans to focus on beverages and scale down on seasonal items, Starbucks debuted its Mango Dragonfruit Refresher in summer 2018. Here is what you need to do: Whisk the dragon fruit powder with cold water to dissolve the powder completely. Save yourself some money and time and skip the line at Starbucks, and make this copycat drink at home. In 2017, according to Statista, $12.92 billion of Starbucks' revenue came from beverage sales. Ready in 10 minutes and only has 5 ingredients. “Afternoon occasions aren’t just about breaks they’re about consumers taking “me time.” “When it comes to products in the afternoon and especially in the summer months, the customer routine is varied, they are looking for ways to reward and/or recharge themselves during the natural mid-day slump,” Adams says. “Our goal is for our cold beverages to be a must-have by leveraging innovative ways of marketing to drive both morning and afternoon occasions,” Starbucks COO Rosalind Brewer said Tuesday in a Starbucks earnings call.īrewer said the company is releasing their new Frappuccino next week. She said the company receives more than 50% of its daily traffic through its doors after 11 a.m., and is making a “concerted effort to create the best afternoon experience at Starbucks.”
According to Starbucks spokesperson Megan Adams, the Refreshers menu has seen a 40% jump year-over-year. lemonade- You can use regular or sugar-free lemonade.
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